ALOFT CANDLE CO

BRAND IDENTITY

Description

Aloft Candle Co is a candle company that offers handmade soy candles that are poured locally in New York. The new brand and packaging design represents the New York vibe; modern and unique. Each candle is created with 3D mini sculptures of wax that sit on the surface of the candle. The 3D elements mixed with the edgy and minimal tones of the brand, all create an experience for customers they will never forget. 

Business Card

What's better than getting a business card than receiving one that has a purpose. Aloft Candle Co believes in creating a candle that is unique and unlike any other. Our business cards defy the normal boring piece of paper card and creates a fully functional piece.

Hang Tag

Why Soy Candles? Did you know burning a traditional paraffin wax candle is as bad for you as burning a plastic water bottle. This is why Aloft Candle Co strives to make the most natural and healthy burning candle. Our informational hang tag gives us five reasons why you should pick soy..

Packaging

Aloft Candle Co packaging is a simple canvas bag with black tightening 

strings that hold our informational hang tag. The design is simple and 

modern, featuring a hand drawn flower pattern accompanied by our

Aloft Candle Co logo. 

3D Elements

Each candle is created with mini 3D sculptures of wax that sit on the surface of the candle. The 3D elements mixed with the edgy and minimal tones of the brand, all create an experience for customers they will never forget. This unique spin makes Aloft Candle Co an amazing gift for any occasion. 

*Pictured left is one mini green cactus and two mini pink succulents.

Products

Product photography shot scent-focused for each select candle. 

caloft
cucumbermeloncandle
gfcandle1-01
citroncandle2-01
lavendercandle

Created 2017

Software: Adobe InDesign, Adobe Illustrator,

& Adobe Photoshop